Google Ads vs Facebook Ads: What Works Better for Small Businesses in India?

If you're running a small business or startup in India, you're probably trying to figure out where to spend your ad budget — Google Ads or Facebook Ads?

Both work, but differently.

Let’s break it down so you can pick the right one for your business goals.

What Google Ads Does Best

Google Ads appear when people are searching for your product or service. It’s like showing up right when someone needs you.

Example: “Digital marketing agency in Aurangabad”
or “Best boutique near me”

You bid on keywords and show up at the top of search results. These are high-intent users — they already want what you offer.

Why choose Google Ads:

• Reaches people who are actively searching

• Best for local services or businesses needing leads

• You only pay when someone clicks (Pay-Per-Click)

Things to watch:

• Cost per click can get high

• You’ll need a good landing page

• Learning curve unless you get expert help

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What Facebook Ads Are Great At

Facebook (and Instagram) Ads are all about discovery and brand awareness. You show your ad to people who might be interested — based on age, location, interests, behavior, etc.

This makes it great for:

• Fashion, beauty, events, food

• Building a community or audience

• Launching new products

Why go for Facebook Ads:

• Highly visual (great for reels, carousels, videos)

• You can target by age, interest, city, etc.

• Much cheaper reach than Google (CPM)

Challenges:

• Lower buying intent

• Results take longer

• You need fresh, creative content often

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Real Client Example - Tech Genius World

A local boutique in Aurangabad wanted more footfall and engagement.

• We ran Facebook Ads with carousel visuals — 300+ DMs in 10 days

• Followed with Google Ads — targeting “boutique near me”
  

  ✅ Result: Real walk-ins and more sales

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What Should You Choose?

Smart Strategy:
Use both! Run Google Ads to capture intent + Facebook Ads to nurture and retarget.

Need Help Running Ads?

At Tech Genius World, we’ve helped 100+ small businesses across India run successful ad campaigns.

Whether you’re launching a startup or want to grow sales in your city — we’ll help you run the right ads that bring results.

Contact us now for a free strategy session.